Is there room for your move?

First location, second location, new product line, new customer type — every expansion is a bet on the size of a market. MarketFit sizes the local pie, counts the seats at the table, and tells you honestly whether your slice pencils — before the lease is signed.

1
Describe the moveWhat you sell, what kind of expansion, where, and a few local numbers.
→
2
See the market mathAddressable customers, the annual pie in dollars, competition per slice, and your target share.
→
3
Get the honest readRoom, crowded, or wide open — plus the move-specific risks and the research to do next.
⭐ Pro — $19 one-timeEvery move-specific play · the 8-step research checklist · printable market snapshot
Harborview Coffee — a café weighing a second location in a 42,000-person suburb with 6 competitors. Watch the math — then swap in your numbers; they replace it instantly.
Population (or businesses, if B2B) in the area ?Search "[city] population" \u2014 or for a radius, try the Census QuickFacts page. For B2B, estimate the number of target businesses in the area.
Direct competitors nearby ?Search your category on Google Maps in the area and count the serious ones \u2014 the businesses a customer would genuinely choose instead of you.
Average purchase ($)
Purchases per customer / year
The annual revenue this location/line must produce to be worth doing.

Directional market math from your inputs and general category patterns — not a demand study or a guarantee. Validate with real local data before committing capital. Nothing you enter leaves this device.

Questions MarketFit answers

What people ask before opening, expanding, or adding a line of business.

How do I size the market for a local business?
Build it bottom-up: households or businesses in the trade area, multiplied by how often they buy, multiplied by what they spend. That produces a number you can defend line by line. Top-down figures taken from an industry report describe a country, not a catchment, and lenders discount them accordingly.
Why do lenders prefer bottom-up market sizing?
Because every assumption is visible and can be argued with. A bottom-up model shows the population count, the purchase frequency and the average ticket separately, so an underwriter can replace the one they disagree with. A single national percentage cannot be tested, so it gets treated as marketing.
How many competitors is too many?
There is no fixed number — what matters is spend per competitor in the trade area. Six competitors sharing a large, growing pool of demand is a healthier picture than two sharing a shrinking one. MarketFit divides addressable spend by the competitive set so the answer is a figure rather than a feeling.
Is there room for another business like mine in my town?
The honest test is whether the remaining demand after existing operators still supports your fixed costs at a realistic share. If capturing a plausible slice does not cover rent and payroll, the answer is no regardless of how underserved the market feels. That calculation is what the tool runs.

MarketFit is free to run in your browser with no account, and it installs — see below to put it on your phone or desktop. Pro is a one-time $19 unlock that adds the printable exhibit, editing and depth — owned forever, not a subscription. Built by NESO, an advisory and tools practice for business and real estate. Questions: send them here.